The Website Scorecard
Is your website quietly costing you customers?
Plenty of websites look fine and still don't get the phone ringing. Ten questions, about two minutes, and you'll see which of the five things that actually decide it is the one letting you down.
When someone nearby searches for what you do, your business shows up in the top three on the map.
The map pack gets the calls. Below it is page two, whatever the ranking says.
Your Google listing is complete — right categories, current hours, real photos, and reviews you've actually replied to.
An incomplete listing is the most common reason a good local business stays invisible.
In five seconds, a first-time visitor knows what you do, who it's for, and why they'd pick you.
A site can go up in a day. Without a clear message behind it, visitors leave just as fast.
Your website talks about the customer's problem, not your company history.
Count the "we" against the "you" on your homepage. The ratio is usually the whole story.
Your site looks like it belongs to a business that charges what you charge.
People judge your competence by the design before they read a word of it.
Reviews and proof sit right where someone is deciding — not buried on a separate page.
Proof only works where the decision happens. On its own page, nobody reads it.
Every page has one obvious next step, and your phone number is one tap away on a phone.
Most local buying decisions end in a phone call. Make the call the easy thing to do.
Nothing between wanting to contact you and doing it makes someone stop and second-guess.
Every moment of friction is a reason to go back to the search results.
Your site loads fast on a phone, on a weak signal, away from wifi.
That's how most people will meet you. A slow page is a closed door.
You know where your last ten customers came from.
Without that, every decision about where to spend is a guess.
Your score is ready
Where should we send it?
You'll see it on the next screen either way — this is so you have it in writing, with what to do about the weakest part.
Your website score
Your weakest area
That was your read. Want ours?
This scored what you already suspected. A real audit measures it — your actual speed scores on a phone, your listing against every ranking factor Google uses, and what a first-time visitor genuinely sees. Twenty minutes on a call and you'll have the picture.